Music
We work across a wide range of musical genres, from contemporary and popular music to classical, jazz, heritage and crossover.
Our experience encompasses internationally recognised artists, acclaimed composers, major music productions and projects that connect music with other areas of entertainment and culture.
We understand the different audiences, media and commercial considerations within music, and how to position projects to achieve both immediate impact and lasting value.
The agency has a long history working with significant players in the music business including publishers, recording studios and executives, providing counsel, executive profiling, business elevation and day-to-day press office work.
Entertainment
We work with globally recognised entertainment brands, major franchises, established creative properties and original productions.
Our experience extends across film, television, gaming, live entertainment, comedy, sport and new audience experiences, including projects that bring familiar entertainment properties into different environments and formats.
We understand the requirements of complex productions, multiple stakeholders and diverse audiences, and the importance of communications that respect the identity of a brand while extending its reach.
Culture
We work on projects that bring together artists, audiences, places and ideas, from landmark events and major outdoor productions to heritage settings, arts-led experiences and significant cultural occasions.
Our approach considers the wider context of each project, identifying its cultural relevance, public interest and potential to connect with audiences beyond its immediate sector.
Across music, culture and entertainment, we provide a comprehensive range of strategic communications and publicity services, combining senior-level expertise, creative thinking and hands-on delivery.
The breadth of our work gives us an extensive view of the media landscape, from mainstream news and entertainment to specialist, regional, trade and creator-led platforms. It allows us to develop campaigns that reach beyond conventional media boundaries and connect projects with the audiences that matter.
Our services includes:
- Communications strategy and planning
- Media relations across national, regional, broadcast, digital and specialist media
- Corporate positioning and reputation management
- Artist, talent and executive profiling
- Live entertainment and touring publicity
- Recorded music and catalogue campaigns
- Major launches, announcements and special projects
Creative & Campaign
- Creative activation ideas, developed in tandem with marketing teams
- News generation and hijacking
- Angle development and story strategy across a campaign’s lifecycle
- Content and asset coordination to support media-facing moments
- Live event photography and exploitation
- Copywriting
Measurement & Evaluation
- Historic and live data used to understand audiences and sharpen media targeting
- KPIs set collaboratively and benchmarked against comparable campaigns
- Ongoing Reappraisal
- Campaigns continually reviewed, with fresh angles introduced as needed
- New audience opportunities identified beyond those already being reached
- Detailed weekly Releasd reports covering activity, coverage and reach in tandem with marketing teams